INDEPENDENT PRODUCT DESIGN STUDIO · REBECCA WOOD

Complex products.
Made simple.

I help ambitious teams turn complex ideas, workflows and data into digital products people understand, and want to use.

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Years experience

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Projects Delivered

End-to-end

Strategy → Shipped Product

about

I design products at the intersection of people, business and technology.

Cyberhive is the independent product design practice of Rebecca. I partner with startups, scale-ups and established teams to solve complex product problems, from defining what to build to designing the experience that brings it to life.

My work spans AI, SaaS, marketplaces, E-commerce, EdTech, luxury and more, with a focus on products where clarity matters because complexity is unavoidable.

Rather than separating strategy, UX and visual design, I work across the full product experience, connecting business goals, user needs and execution.

what i do

Product Strategy

UX & Product Design

UI & Design Systems

Growth & Conversion

what i do

Product Strategy

UX & Product Design

UI & Design Systems

Growth & Conversion

how i work

Enough process to find the answer. Not enough to slow us down.

01

Understand

Find the real problem. Before designing anything, I get clear on the users, business goals, constraints and what’s actually getting in the way.

USER & BUSINESS DISCOVERY
RESEARCH & DATA
JOURNEY & PROBLEM MAPPING
01

Understand

Find the real problem. Before designing anything, I get clear on the users, business goals, constraints and what’s actually getting in the way.

USER & BUSINESS DISCOVERY
Competitor audit
JOURNEY & PROBLEM MAPPING
01

Understand

Find the real problem. Before designing anything, I get clear on the users, business goals, constraints and what’s actually getting in the way.

USER & BUSINESS DISCOVERY
RESEARCH & DATA
JOURNEY & PROBLEM MAPPING
02

Shape & Design

Turn ambiguity into direction. I explore the right solution, map the experience and move quickly from early concepts into testable, high-fidelity product design.

PRODUCT STRATEGY
UX FLOWS & PROTOTYPES
UI & DESIGN SYSTEMS
02

Shape & Design

Turn ambiguity into direction. I explore the right solution, map the experience and move quickly from early concepts into testable, high-fidelity product design.

PRODUCT STRATEGY
UX FLOWS & PROTOTYPES
UI & DESIGN SYSTEMS
03

Build & Learn

Make sure it works beyond Figma. I work closely with product and engineering through implementation, refine the details and use what we learn to improve what comes next.

DEV COLLABORATION
DESIGN QA & HANDOFF
TEST, LEARN & ITERATE
03

Build & Learn

Make sure it works beyond Figma. I work closely with product and engineering through implementation, refine the details and use what we learn to improve what comes next.

DEV COLLABORATION
DESIGN QA & HANDOFF
TEST, LEARN & ITERATE
testimonial

What Clients Say

Simon

Casavi GmbH

“Rebecca established herself quickly within our cross-functional agile team. She translated stakeholder input into designs and prototypes, tested concepts, and worked closely with engineering through implementation. Beyond UX, she played a key role in planning and conducting user research. She was attentive, collaborative and consistently brought constructive input to the team and product. We were very happy to have Rebecca on the team and would highly recommend her.”

Brands I've Shaped
Available for Projects — 2026

Got a project in mind? Let's talk about it.

No lengthy forms, no cold proposals. Just a straightforward conversation about what you're building and how I can help.

Available for Projects — 2026

Got a project in mind? Let's talk about it.

No lengthy forms, no cold proposals. Just a straightforward conversation about what you're building and how I can help.

Available for Projects — 2026

Got a project in mind? Let's talk about it.

No lengthy forms, no cold proposals. Just a straightforward conversation about what you're building and how I can help.