E-commerce · Marketplace · Branding
2026
Designing a marketplace for rare minerals
Designing a digital marketplace that makes discovering, buying and selling rare minerals seamless.
Client
Mineralica
scope
E-commerce · Marketplace · Branding
year
2026
duration
8 Weeks
Overview
The brief.
Mineralica set out to create a premium digital destination for a highly specialized mineral-collecting market, bringing marketplace, auctions and editorial content into one cohesive experience. The challenge was to serve knowledgeable collectors without making the platform inaccessible to newer buyers, while building the trust and clarity needed for high-value transactions. The brief was to unite brand, commerce and content into an intuitive experience designed to build confidence, encourage discovery and drive conversion.
The Challenge
Designing commerce for a niche audience
A specialist marketplace can't simply copy conventional e-commerce patterns. Buyers needed to discover and evaluate highly specific pieces, sellers needed the right tools to present them convincingly, and both fixed-price purchases and auctions had to exist naturally within the same experience. The challenge was optimizing the journey for conversion while retaining the depth and credibility serious collectors expect.
the solution
Bringing content and commerce together
I designed a unified brand and digital experience spanning marketplace and editorial content. The commerce journey covers discovery, filtering, detailed product evaluation, seller information, auctions and checkout, with trust and specialist information embedded at the right decision points. The magazine shares the same visual and content system, strengthening the brand and creating new pathways from inspiration and education into product discovery and purchase.
